As the Interactive Promotions Director of Center Stage at James Madison University, I was in charged of all video content produced and published for revenue concerts. I created a promotional video to increase ticket sales and interact with fans for the big fall concert. This proved to be effective on social media with shares and views.
During our bi-weekly marketing event, I sought out passerbyes and recorded them lip-syncing to MAGIC!'s big single- RUDE. This increased concert and artist recognition, in addition to ticket sales and community involvement.
I recorded the video on a Canon Rebel t3 and edited final footage in Final Cut Pro.