The Dental Spa had not had an update in their imagery in a few years, so with a Canon Rebel T3, an EF-S 18-55mm f/3.5-5.6 IS II Standard Zoom Lens and an EF 75-300mm f/4-5.6 III Telephoto Lens, I was hired to capture the ins and outs of a one of a kind dental office–some shown above.
As the newly hired Marketing Coordinator, I released the photographs via Facebook and Twitter, as well as solely set up new social media accounts on LinkedIn and Instagram. All the company's social platforms were using my photographs as branding in profile and cover photos. The re-imagery was published in a campaign called "5 Senses To Spa" to inform followers, and patients alike, of the science behind the business owner's platform. This broadened the company's digital interaction.
In these projects, I sat down with the Business Owner (Dentist) and Office Manager to strategize my takes and posts. When published to Facebook, the company's page experienced a spark in follower reach by 250% from the prior week. A lot of clients provided praise online and in-person.